Taking SiteAdvisor to the Next Level
Posted by Chris Dixon on April 5, 2006 08:45 AM
Dear SiteAdvisor users and blog readers,
We are very excited to share with you that today, McAfee, Inc, a world class leader in information security for more than 15 years, acquired SiteAdvisor.
This is great news for our company and for you, our users. Why?
* Greater reach: McAfee has tens of millions of existing users worldwide. We’re excited about the ability to bring SiteAdvisor’s Web safety protection to existing and new McAfee users around the world.
* Deeper coverage: by teaming with McAfee, we can leverage both McAfee’s world class security technology and leading research capabilities to bring additional layers of protection to SiteAdvisor’s already extensive safety database.
* Greater resources: McAfee will be working with us to accelerate feature development and bring you new ways to use SiteAdvisor and to stay safe and in control online.
We greatly admire the technology and people behind McAfee, and we can’t think of a better partner to help take SiteAdvisor to the next level.
As we begin to integrate with McAfee, you’ll notice lots of improvements over the coming months. But a few things won’t be changing:
* The free features in the current SiteAdvisor software. They will remain free to our current users and will continue to be available for free on our Web site for new users.
* Our commitment to provide objective safety ratings which are free from conflicts of interest.
* Our willingness to probe deeply into the actions of the malicious players on the Web and to work hand in hand with you, the SiteAdvisor community, to expose them.
I’d like to again thank all our existing users, from our pioneering Preview Version testers, to the many current users who read about SiteAdvisor or heard about us from a friend, and decided to try our software themselves.
We’re very excited about this next phase in SiteAdvisor’s development. I'm sure this news will prompt important questions. As always, please feel free to comment. I'll endeavor to provide as much feedback as I can.
Sincerely,
Chris Dixon
CEO, SiteAdvisor

Comments
Great news & congratulation. As a SiteAdvisor user I hope that you will be bringing innovative new features to this useful product in the future.
Posted by: Rich | April 5, 2006 02:08 PM
I'm going to wait and see what happens before I make my judgement - but I guess it's better McAfee than Norton.
The current team behind Siteadvisor will still be the same?
It's not a "Thanks for the money McAfee, have fun with our project while we retire on our recently bought island", I hope?
Posted by: Crickey | April 5, 2006 03:39 PM
I hope that the company continues intact, just better funded. Congrats ...
Gee, I should have paid more attention. Published on 3 Apr 06 this NetworkWorld article gave a us a little notice!
"Acquisition hunger
Separately, McAfee CEO George Samenuk last week said the vendor is on the prowl to buy security companies with technology that can be quickly integrated with McAfee's products. Areas of interest include wireless security and safer Internet surfing for users. The acquisitions will be wholly in cash, and the deal sizes could range from $20 million to $500 million, said Samenuk, who added that the company has more than $1.2 billion in cash and is debt-free."
See here for full text -- http://www.networkworld.com/news/2006/040306-mcafee.html
Posted by: TomS | April 5, 2006 06:27 PM
I still worry about "who watches the watchmen", especially now that there are more commerical interests involved.
SiteAdvisor is not as transparent as it should be, especially for webmasters who do not want their site crawled. I'm not able to find information on SiteAdvisor about their crawler or more importantly how to block it. The information is probably "somewhere" but I can't get easy access to it. For instance searching google for "robots.txt" on siteadvisor.com doesn't produce any relevant results (it only has one result, and that one is the the comment I posted on a previous post!)
Also, SiteAdvisor isn't updated as often as it should so there are issues of relevancy to iron out as well.
Posted by: Mememe | April 5, 2006 10:32 PM
I will hold out and say that this is a positive move for both McAfee and us in this reviewing community called Site Advisor. This is a great service and another layer Netziens have to avoid bad websites and their trappings. Good luck and I am onboard for the long haul.
Posted by: Donald | April 6, 2006 01:26 AM
I'm actually sad to see this happen. For untold numbers of years, I used to be a avid McAfee/Network Associates supporter. But with them changing their anti-virus updates from freeware to 'paidware' and then the recent fiasco about a anti-virus update deleting core files, I have gotten rid of all my McAfee products in favor of AVG.
I just hope they continue to offer a free version of SiteAdvisor!!!!
Oh well, things change :-(
Posted by: Paul | April 6, 2006 12:38 PM
Hi! I am actually a Technical employee for McAfee (administrator for their support forums). I was suprised to hear of this. I cannot speak for McAfee in any way when it comes to its plans, however I can say that after using the software for less than a week, I am extremely impressed by the quality of what you have produced. Congrats, and I HOPE that whatever the future holds for SiteAdvisor, that the community here will still play a major part in it.
Posted by: JarodR | April 6, 2006 05:11 PM
Call me cynical (and I have yet to make up my mind on this acquisition fully, this is my immediate response). McAfee has not provided the best protective software in the market by any means. I am therefore interested (and would like for someone on the Site Advisor team to answer the question). How is McAfee the best choice for the future of Site Advisor? Also I am concerned with the possible detachment of the original team because of this acquisition. I will continue to use this extension, and will make a decision on this merger as time goes on and I can experience it under the new ownership.
Awaiting response thanks,
BJ
Posted by: BJ | April 7, 2006 08:56 AM
The jury is still out on this takeover (merger?). I recall years ago when another company acquired Wordperfect. Shortly afterward the tech support went to zero.
As a user of SiteAdvisor, I'm crossing my fingers that this product IS improved. Only time will tell.
In any event, congrat's to all and keep up the good work.
Posted by: Techgy | April 7, 2006 01:59 PM
Hi, gr8 news...Itz raly gr8 move by Mcafee..i'm happy the software still free...I like this software very much..Kepe up the gud job...
Posted by: SpywareSatan | April 8, 2006 05:07 PM
Well it has been ages since I used a McAfee product. I stopped due to poor customer support, frustrating/annoying web site navigation and a company that seemed to be more interested in dealing with the corporate environment. I hope that SiteAdvisor does not become a watered down product unless one pays a yearly subscription.
Posted by: Former McAfee User | April 10, 2006 01:55 AM
Bummer, dudes. Glad you could cash out, but this is bad news for your potential users.
1) Your visibility into user URL visits will now no longer have your ethical stance protecting it.
2) Your stuff will only be offered in a performance-sapping and less than effective bundle with the kind of antivirus software that's worse than your average rootkit.
I've just mailed everyone to whom I'd recommended SiteAdvisor to give them the bad news.
Still, it could be worse. You could have sold to Symantec, which would have ensured the death of your entire code base and cancellation of the service within a year at most...
Posted by: None | April 12, 2006 12:08 AM
Damn, I was pushing hard to convince Google to buy you guys out... but I suppose Google could always buy McAfee. :)
Posted by: SpamSlayer | April 15, 2006 05:40 PM
I'm late to this news, as I'd not updated my Firefox extension until today. Personally, I'm a little depressed. I'm not a huge fan of McAfee so I'm a bit nervous of where this will lead (paid-only versions of SiteAdvisor?)
Now for my completely shallow quibbles: I'm not a fan of the new colors, especially the new green. I'm particularly not a fan of adding "McAfee" to the SiteAdvisor button in the status bar, as it unecessarily widens the button. And didja have to make it bold? /rant
Posted by: nobodyspecial | May 17, 2006 07:32 PM
SiteAdvisor ruined by McAfee, hard to read colours, adverts, and a new paid version coming out. They're not quite as bad as Norton, but they're getting there. SiteAdvisor should go back to being independent, they worked better that way.
Posted by: Jamie Plucinski | May 24, 2006 01:37 PM